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How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium? The answer is one of the currently largest and most complex content marketing platforms in Germany with its own journalistic editorial staff and an integrated content marketing strategy. I was the leading designer of a website based on the content management system Coremedia with a focus on content marketing that meets all the requirements of a modern media site: Speed, operability, design, functionality, mobility, future-proofing. In addition to the 4.5 million visits and 12 million PI’s p.a., another outstanding result was achieved – 2nd place of the Drupal Europe Award 2018 in the Publishing/Media category. My jobs were building a user friendly UX and creating the product design as the team lead.